Bee Cheng Hiang

Bee Cheng Hiang

Case Study - Bee Cheng Hiang

Bee Cheng Hiang

The Client

Founded in 1933 in the streets of Chinatown Singapore, pioneer Mr Teo Swee Ee oversaw the development of bakkwa into mainstream Malaysian and Singaporean culture from China and its subsequent association with the Lunar New Year. 

The Challenge

Our client required us to modernize their previous website to support a responsive layout to fit modern browsers and redesign the web UI to emphasize their branding and product. We need to design two different UI layouts to cater Malaysia Bee Cheng Hiang website and the Indonesia Bee Cheng Hiang website

The Solution

As the company continued its expansion, publicity online became an increasingly important asset for the company. Hence, Bee Cheng Hiang and Webby worked together to design and develop a website suitable for food enthusiasts while keeping the essence and theme of the company intact. E-commerce functions were integrated to allow transactions and purchases to be made directly on the website, suitable for user purchases anytime.