Case Study - Maybank


The Client

The pride of Malaysia’s foothold in finance locally and internationally, Maybank is one of the largest banks in South-East Asia, with networks and branches in all ten ASEAN nations. Fully committed and driven by its motto of humanising financial services, Maybank has placed its customers as the soul that drives positive change and sustainable development. 

The Challenge

Spurring change and development is a key aspect of Maybank's work ethic and culture. To bring the best user experience to users, a need for improving banking functionalities arose, including overall aesthetics and design. 

The project Maybank entrusted to Webby spanned two different countries: Singapore and Malaysia.  

The Solution

In Maybank Singapore, Webby developed a new application UI/UX with business-centric usage. The website, mobile web and mobile application versions of the project were successfully designed, formatted and arranged by the Webby team. Some of these designs were brand-new functions developed through the directions of the Maybank Singapore stakeholders, whereas others were designs of brand-new features. 

For Maybank Malaysia, a user-centric CIB (Corporate Internet Banking) based platform was designed. This new platform contained functionalities both new and redesigned as well. Features designed and revamped included Moratorium banking services, application onboarding screens, and a redesign of the Maybank EtiQa service, amongst others.